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Customer to customer marketing or C2C marketing represents a market environment where one consumer purchases products from another client using a third-party business or platform to facilitate the deal. C2C companies are a new type of model that has emerged with e-commerce innovation and the sharing economy. The different objectives of B2B and B2C marketing cause differences in the B2B and B2C markets. The main distinctions in these markets are demand, acquiring volume, number of consumers, customer concentration, distribution, purchasing nature, purchasing influences, settlements, reciprocity, leasing and marketing approaches. Demand: B2B need is obtained because businesses buy items based on just how much need there is for the final customer item.

B2C demand is mostly due to the fact that customers purchase products based upon their own wants and needs. Purchasing volume: Companies buy products in big volumes to disperse to consumers. Customers buy items in smaller volumes suitable for personal usage.  Keep Checking Back Here  of clients: There are reasonably less organizations to market to than direct customers. Consumer concentration: Businesses that specialize in a specific market tend to be geographically concentrated while clients that buy items from these companies are not focused. Distribution: B2B products pass straight from the manufacturer of the item to the business while B2C products need to furthermore go through a wholesaler or seller.

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Buying influences: B2B buying is affected by numerous people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the individual making the purchase and possibly a couple of others. Negotiations: In B2B marketing, working out for lower prices or added advantages is frequently accepted while in B2C marketing (particularly in Western cultures) costs are fixed. Reciprocity: Businesses tend to buy from organizations they offer to. For example, a service that offers printer ink is more most likely to purchase workplace chairs from a provider that buys business's printer ink. In B2C marketing, this does not happen since customers are not also selling items.